Mar 28, 2015 - Best 45-second network marketing presentation created by an author of a world renowned book on the basics of network marketing. === === === COMMENT.
The best leaders consume more information than anyone else. They then take that information, digest it and then use it to help themselves and others.
Here are 8 new marketing books you should be reading right now. All are quickly climbing the charts on Amazon.com and have stellar reviews.
- Digital Influencer, A Guide to Achieving Influencer Status Online
“Too often, people believe that influencers are born, not made, and that we can’t learn how to do what they do. Wrong!”
With those words, John Lincoln dispels the popular mythology about digital influencers in the book:
If you’d like to become someone who’s widely recognized as an expert in your domain and offers advice that’s routinely sought by peers in your space, pick up this book and become a digital influencer.
- “Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You”
The core goal of marketing is to stay top of mind with your audience, ensuring people are naturally drawn to you — and your company — at just the right time. John Hall succeeds in taking the everyday term “top of mind” and authoring a book that truly inspires readers to build better business relationships, as well as grow platforms that engage audiences.
“Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You “ is an easy, fun read that will help you build trust with audiences and differentiate your company as an industry leader.
- Hug Your Haters: How to Embrace Complaints and Keep Your Customers
If you’ve been in business for any length of time, then you know that part of being in business is dealing with haters. If you want to be successful, you’re going to have to learn how to deal with those haters. That’s the subject of Jay Baer’s book Hug Your Haters: How to Embrace Complaints and Keep Your Customers.
Specifically, Baer identifies two types of haters: “onstage” haters and “offstage” haters. Then explains what motivates them and how to deal with each type. It’s a great read if you’re interested in practicing outstanding customer service.
- #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness
It’s 2016. Are you really surprised that a great book has a title that starts with a hashtag?
#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness dispenses a portfolio of advice about marketing, social media, and entrepreneurship from best-selling author Gary Vaynerchuk. Like many contemporary books, the content is gleaned from the author’s podcasts.
- The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales
If you’re struggling to convert curious visitors into paying customers, then it’s time to read The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales by Chris Smith.
It’s a recent release, so you know that the information in it is timely. It’s packed with helpful advice about digital marketing that’s certain to be a benefit to anyone interested in earning money online.
Also, it’s endorsed by Internet marketing guru Neil Patel. ‘Nuff said.
- How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing
Even though it’s the 21st century and your emphasis is on digital marketing, you should never believe that so-called “old school” marketing tactics are obsolete. You still need to know how to network in person, make cold calls, and close deals over lunch.
You also need to know how to meet key decision makers in your target market. To that end, you should read How toGet a Meeting with Anyone: The Untapped Selling Power of Contact Marketing by Stu Heinecke.
- Social Media Made Me Rich: Here's How It Can do the Same for You
You’re probably in business, at least in part, because you’d like to get rich. If that’s the case, then it’s a good idea to read about how other people got rich in business.
Best Books For Learning Network Marketing
Matthew Loop’s Social Media Made Me Rich: Here's How It Can do the Same for You is a first-hand account of how one person became independently wealthy by using the social media platforms that you’re already familiar with. If you’re limited on resources, the book also offers helpful advice about how to grow your sales without spending any money.
- Contagious: Why Things Catch On
In Contagious: Why Things Catch On, Wharton Professor Jonah Berger explains how you can generate some much sought-after buzz about your product or service.
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Berger starts with the premise that advertising isn’t the most effective marketing channel because people buy based on what their friends tell them as opposed to what they see, read, or hear in advertisements.
If want to generate content that goes viral or create some free word-of-mouth advertisement for what you’re offering, Berger offers six principles that you can apply to your marketing efforts. It’s a great read that combines academic research with down-to-earth case studies.
These are just a few of the great books out there right now. Did I miss one? Make sure to comment below.